Privacy Policy

Company Practices Regarding Your Privacy

We at Valence Laboratory and our affiliated companies are committed to respecting your online privacy and recognize your need for appropriate protection and management of any information you share with us by using our web sites.


Certain states, such as California, have passed legislation requiring certain specific disclosures be made available to their residents who use the Internet and provide information that may be used for marketing purposes. That legislation requires any business that discloses a customer’s personal information (as defined by the act) to any third party for direct marketing purposes to provide the customer a method for obtaining the names, addresses and certain other specified details of anyone who might have received that personal information. If you are a California resident you may request this information from Valence Laboratory by writing to Valence Laboratory, 5908 Stone Creek Drive, Suite 130, The Colony, TX 75056. Attn: Privacy Rights or by sending an email to Valence Laboratory is not obligated to respond to more than one such request from you per calendar year.

Valence Laboratory has established the following Privacy Policy so that you can understand the care with which we intend to treat your information. This policy describes the overall privacy practices of Valence Laboratory regarding information we collect on our site or network of web sites and through our other advertising. This policy does not apply to the practices of companies that Valence Laboratory does not own or control, or to people that Valence Laboratory does not employ.


Information Collected by Valence Laboratory

Non-Personally Identifiable Consumer Information


Valence Laboratory collects various types of information from you to better meet your needs and to provide you with a more relevant user experience. Some of this information is collected automatically through cookies (a small text file placed on your computer) or other Internet tracking technologies. The type of information your browser or Internet session may automatically provide us with can include the browser you are using, your Internet domain, the operating system on your computer, your IP address and the URL you saw just before coming to the Valence Laboratory, the pages of the site you visited and the URL of the page you visited upon leaving the site.


Valence Laboratory may also contract with reputable third-party advertising companies to serve ads on our behalf. These companies may also use cookies or other measures to collect your non-personally identifiable information.


Business partners of Valence Laboratory, vendors providing hosting and other services for Valence Laboratory, third party analytics providers, online behavioral marketing providers, as well as advertisers who contract directly with a third-party service to serve their advertisements on our website may set their own unique cookies through your browser. We do not have access to these cookies or any information that they may contain. All such third-party cookies are not governed by this Privacy Policy, but by the privacy policy of such third party.


Most web browsers automatically accept cookies, but you can usually change your browser settings to display a warning before accepting a cookie, choose to accept cookies only from certain websites or to refuse all cookies. However, if you choose to disable the receipt of cookies from our website, you may not be able to use certain features of the site.

Personally Identifiable Consumer Information

In addition, we may collect information that you choose to provide to us when requesting additional information from us or from one or more of our clients. Examples of personally identifiable data that you may provide to us include name, address, phone and email address. If you provide personally identifiable data to us, you may later elect to have your information deleted from our files, or kept from being used for purposes other than for the service requested, by following the opt-out procedures set forth below


Additional Rights

Additional Rights and Choices for California Residents. Certain additional rights may be available to you if you reside in California. Please visit Your California Privacy Rights to learn more about your rights and how to exercise them.


How Collected Information is Used

The non-personally identifiable information that Valence Laboratory collects may used for online behavioral advertising and sales efforts to better target advertisements and other content in an effort to create a more personally relevant experience. The information is also used to predict responses to advertisements, and to help determine which ads perform best and which content is most appropriate for different individuals.


If you elect to provide Valence Laboratory with personally identifiable information, we may utilize such information for marketing purposes, and this use may result in follow-up communications from Valence Laboratory.


Sharing Information with Third Parties

All personally identifiable information you provide is maintained in confidence by Valence Laboratory. There are instances, however, in which your personally identifiable and non-personally identifiable information is shared with third parties, as described below.

Your non-personally identifiable data may be shared with third-party partners of Valence Laboratory on an anonymous basis.


When you request information from Valence Laboratory or one or more of our clients, we may transfer that information within Valence Laboratory or route your information to our client(s), so that they may provide the information on their product or service.


We may also disclose information to an affiliate or third party who provides services we deem relevant. In such situations, you will always be provided with an opportunity to opt-out of receiving this information. Please be aware that Valence Laboratory is very careful in selecting companies with whom it does business.


In addition to the above situations where your information may be shared with others, there is also the possibility that Valence Laboratory, or part(s) of our parent company, may one day be purchased by, or merged with, another company. In the event of such transaction, the acquiring (or merging) company will have access to all collected personally identifiable information.

Finally, Valence Laboratory may share your information as necessary to comply with a court order or to cooperate with government and law enforcement officials.



Wherever your personally identifiable information may be held within Valence Laboratory or on its behalf, we intend to take reasonable and appropriate steps to protect the information you shared with us from unauthorized access or disclosure. Please note that while Valence Laboratory will make every reasonable effort to protect your information, no transmission of data over the Internet is 100% secure.


Non-Personally Identifiable Consumer Information Use of Cookies & Opting-Out

Some of our properties utilize cookies to collect information about your online activities as specified above and to recall the personal information you previously shared with us. Most browsers allow you to control cookies, including whether or not to accept them and how to remove them. You may set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser. Blocking cookies may result in a lower quality experience for you while you are visiting Valence Laboratory or related properties.


Personally Identifiable Consumer Information and Opting-Out

You may choose whether or not to provide personally identifiable information to Valence Laboratory. If you choose to provide such information to Valence Laboratory, you have the right to tell us not to make some of the uses of such information described herein or may have such information deleted in its entirety. If you no longer wish to receive our newsletters, surveys or promotional communications via email, you may opt-out without charge by clicking here and following the instructions to unsubscribe. To have your personal information completely removed from our databases without charge, simply contact us at and provide the name of the service for which information was provided, your full name, mailing address, phone number and email address so that we may identify you in the opt-out process. Once we receive your instruction, we will promptly take corrective action.



To the extent that you do provide us with personally identifiable information, Valence Laboratory wishes to maintain the accuracy of this information. Where we collect personally identifiable information from you on the Web, our goal is to provide a means of contacting Valence Laboratory should you need to update or correct that information. If for any reason those means are unavailable or inaccessible, you may send updates and corrections about your personally identifiable information to and we will make reasonable efforts to incorporate the changes in the information that we hold as soon as practicable.


Children’s Privacy

In compliance with the Children’s Online Privacy Protection Act (COPPA), is not structured to attract children. Accordingly, we do not intend to collect personally identifiable information from anyone we know to be under 13 years of age.



Protecting your privacy online is an evolving area, and Valence Laboratory is constantly changing to meet these demands. If you have any comments or questions regarding our Privacy Policy, please contact us at While we cannot guarantee privacy perfection, we will address any issue to the best of our abilities as soon as practicable after you bring it to our attention.


Your Consent

By using this web site, you consent to the terms of our Online Privacy Policy and to the processing by Valence Laboratory of personally identifiable information for the purposes given above. Should the Privacy Policy change, we intend to take every reasonable step to ensure that these changes are brought to your attention by posting all changes prominently on our web site for a reasonable period of time and by amending this privacy policy.